I  have a  Choleric  personality which means my strengths to run a business are persuasive, strong-willed, competitive, resourceful, self-reliant, positive, outspoken, confident, independent, decisive, a mover, leader, productive and bold.  Some of these are good and some make life difficult.    While all of these are necessary, on the weakness end, this makes me bossy, resistant, impatient,  argumentative, workaholic, tactless, domineering, intolerant, short tempered, fussy, unpopular, pessimistic, and critical .  Each of us has strong points and weaknesses and identifying them helps make us a better person.

Here are 10 parables that I have learned and used often.

1.     It is the smallest details that make the biggest impression.

2.     Seek wise counsel.

3.     If a product is not remarkable, it is invisible.

4.     Save is risky.  Don’t follow your competition. Be a BIG thinker.

5.     Behind every sale is a person, not just a customer.

6.     People hate to be sold, but love to buy.

7.     My character is my  legacy.

8.     Chase perfection, settle for excellence.

9.     Be an expert in my field.

10.   Whatever it takes, be flexible.